Counterfeit Watches and CBP Seizures: What Buyers Need to Know

In need of assistance? Give our office a call today at (917) 546-6997 or schedule an intake meeting, we would be happy to speak with you.

Many people believe they can purchase a counterfeit watch online for personal use without consequence. However, this is not true. Unfortunately sellers of counterfeit goods will often try to reassure unsuspecting buyers into making a purchase without understanding the potential consequences. Buying counterfeit goods is illegal, even if you never intend to resell them. This misconception often leads to unpleasant surprises when U.S. Customs and Border Protection (CBP) intercepts and seizes counterfeit shipments at the border.

Losing your purchased item is not the only problem. After a seizure, CBP may issue a penalty that’s typically calculated based on the manufacturer’s suggested retail price (MSRP) of the item if it were genuine. Hence, the resulting fine can far exceed the amount paid for the counterfeit watch, or any other counterfeit item. For a more detailed explanation of how these penalties work, you can refer to our blog on CBP penalties.

In addition to CBP penalties, individuals may also face civil liabilities. The companies whose trademarks have been infringed have the right to pursue civil lawsuits, which can lead to significant financial consequences. Moreover, CBP may notify other federal agencies of the violation.

Another risk many buyers overlook involves Trusted Traveler Programs, such as Global Entry, which allow for expedited processing through security for pre-approved, low-risk travelers. However, CBP may revoke your eligibility or status for these programs if they determine that you violated regulations by importing counterfeit goods.

CBP takes counterfeit goods extremely seriously because they pose multiple threats to the nation’s economy, security, and consumers. These products undermine innovation and competitiveness, undercutting legitimate businesses and threatening the livelihoods of workers. In some cases, these fake goods endanger public health and safety when they contain harmful or banned materials. Beyond economic harm, counterfeit trade is often linked to criminal activity, supporting illegal labor practices and organized crime.

CPB’s mission to protect intellectual property (IP) rights ensures that businesses can compete fairly and that creativity and innovation continue to thrive. By working closely with IP rights holders to safeguard their brands, CBP supports honest businesses and helps maintain a fair and secure marketplace that benefits both producers and consumers alike.

If you find yourself in this situation, it’s important to take prompt and informed action. Our firm deals with CBP related issues on a daily basis and has extensive experience assisting clients with responding to seizure notices and mitigating CBP penalties. Having experienced professionals on your side can make all the difference in achieving the best possible outcome for your situation.

Have questions? Give our office a call today at (917) 546-6997 or schedule an intake meeting, we would be happy to speak with you.

Ready to Learn More About CBP, OFAC,

BIS, FWS, and FDA?

We have over one hundred videos in our educational library on our YouTube channel related to importing, exporting, U.S. Customs, BIS, OFAC, FWS, FDA, and so much more. SUBSCRIBE TO OUR CHANNEL now to stay up to date on the latest on these topics!

Curious "why should you have an attorney on your side?" CLICK HERE to watch one of our attorneys break down the critical benefits as to why you want to have one on your side—whether you hire us to help you or another law firm.

Our mission is to help you protect and empower your business. We listen carefully to clients to ensure our understanding of the legal issues at hand, their factual context, and any limitations that might impact a chosen strategy. Don't hesitate to call or schedule an intake meeting with us using the link above.