• Deanna Clark-Esposito

Develop Your Export Plan With This Free Template



Planning to export for the first time or ready to take your sales to a new frontier? Use the template* we’ve provided below to help you get organized with this new endeavor. If you have questions along the way, feel free to send us a message. We’d be happy to help you strategize, design and build out your plan.


SAMPLE EXPORT PLAN OUTLINE


Executive Summary


Introduction: Why our company should export


Part I – Export Policy Commitment Statement

Part II – Situation/Background Analysis

  • Product or service

  • Operations

  • Resources of the firm

  • Industry structure, competition, and demand


Part III – Marketing Component

  • Identifying, evaluating and selecting target markets

  • Distribution methods

  • Sales goals: profit and loss forecasts


Part IV – Tactics: Action Steps

  • Primary target countries

  • Secondary target countries


Part V – Export Budget

  • Pro Forma financial statements


Part VI – Implementation Schedule

  • Follow-up

  • Periodic operational management review to measure results against plan


Addenda: Background data on target countries and market

  • Statistics and background facts

  • Competitive environment


Go to our Free Resources page to download a copy of this export plan template.


*Thanks to the US Commercial Service for sharing this export plan.


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